Logo Design: Create An Unforgettable Brand For Your Business
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Your logo should simply include your company name, a catchy tagline and meaningful graphics. That's it. Don't tell your social media followers a long story. Your logo doesn't need to tell everyone what your business does. Use designs, colors and text that look neat and professional, thus creating the right impact in the people's mind.
Myth #4: Beautiful logos are the best. Many times, the only thing a logo designer is given by a client to do is 'create beautiful looking logos'. Even though every logo must look good, they don't need to be 'beautiful.' Look at the top brands around the globe, they don?t have fancy logos. Nearly all of them have a basic logo that communicates their brand ethos in an effective way.
Although tag lines are great to use for branding purposes, they should not be included in your logo design. Your logo text or logotype should be the only text in your logo design.
It is not always a good idea to put tools of the trade you are depicting into your logo. Meaning: A hospital logo, doctor?s logo, or hotel logo shouldn?t include food. Just because it's relevant, doesn't mean you can't do better. The Nike logo is not a shoe logo and the Mercedes logo is not a car logo.
Many logos can be reduced to simple images. A logo does not have to be representative of the products of a company. The 3 stripes indicate 'Adidas.' They don't have to add tennis balls or cara isi deposit slot lewat dana other symbols to the logo to communicate their brand and products. The Mercedes Benz logo doesn't represent a car. Similarly, the McDonalds Golden Arches are not hamburgers. It's not easy to make a logo look like a product. However, it's easy to scale down a car to a business card size. The Mercedes logo is an exception.
Let's examine the logo for Pepsi. Pepsi updated it not long ago. Pepsi's logo is not new. We all know the name of Pepsi. However, they still changed it. This clearly shows how logo design can help a brand grow and become more stable.
The designer can give you a call if you are willing to pay between $1,000 and $5,000 to have a look at your company. He would seek out information about your company and the direction that it is heading in, and incorporate some of this information into the design. The entire process of designing the logo could take about a month. The design may or may not come with a brief guideline on logo usage.
Myth #4: Beautiful logos are the best. Many times, the only thing a logo designer is given by a client to do is 'create beautiful looking logos'. Even though every logo must look good, they don't need to be 'beautiful.' Look at the top brands around the globe, they don?t have fancy logos. Nearly all of them have a basic logo that communicates their brand ethos in an effective way.
Although tag lines are great to use for branding purposes, they should not be included in your logo design. Your logo text or logotype should be the only text in your logo design.
It is not always a good idea to put tools of the trade you are depicting into your logo. Meaning: A hospital logo, doctor?s logo, or hotel logo shouldn?t include food. Just because it's relevant, doesn't mean you can't do better. The Nike logo is not a shoe logo and the Mercedes logo is not a car logo.
Many logos can be reduced to simple images. A logo does not have to be representative of the products of a company. The 3 stripes indicate 'Adidas.' They don't have to add tennis balls or cara isi deposit slot lewat dana other symbols to the logo to communicate their brand and products. The Mercedes Benz logo doesn't represent a car. Similarly, the McDonalds Golden Arches are not hamburgers. It's not easy to make a logo look like a product. However, it's easy to scale down a car to a business card size. The Mercedes logo is an exception.
Let's examine the logo for Pepsi. Pepsi updated it not long ago. Pepsi's logo is not new. We all know the name of Pepsi. However, they still changed it. This clearly shows how logo design can help a brand grow and become more stable.
The designer can give you a call if you are willing to pay between $1,000 and $5,000 to have a look at your company. He would seek out information about your company and the direction that it is heading in, and incorporate some of this information into the design. The entire process of designing the logo could take about a month. The design may or may not come with a brief guideline on logo usage.